摘要:近几年,中国的国产艺术电影在市场上屡屡取得突破,但单片票房的爆发不代表其整体状况良好,创作难题、市场运作与票房问题、道德困境依然存在,究其原因,至少有其自身的典型特征、创作的后继无力、互联网经济的发展带来挑战、电影产业化进程中的问题以及电影批评的泛化这五点。面对困境,艺术电影要调整策略,努力自救,打造艺术院线,做好特色营销,注重用户体验,迎合互联网的发展形成忠实的受众群体,同时也呼吁持续性的政策扶持。
关键词 艺术电影 生存困境 票房市场 艺术院线 互联网经济
Title A Study on The Predicament of the Current Chinese Art Film and Its Way out
Abstract:In recent years, Chinese art film has repeatedly made a breakthrough in the market.But the outbreak of a single box office does not mean that the overall situation is good.Creative problems, market operations and box office problems, moral dilemma are still exists.At least because Its typical characteristics, creative weakness, the booming economy of the Internet, the problems in the process of film industry and the generalization of film criticism. In the face of difficulties, art film has to adjust the strategy and effort to self-help,such as creating art-film lines.Another way is to do a good job marketing and focus on user experience.How to meet the development of the Internet or form a loyal audience are important ,too.In addition,had better call for sustained policy support.
Key words Art Film Survival Dilemma Box Office Market Art Fim Line Internet Economy
目 次
1 引言 1
1.1 概念界定 1
1.2 文献综述 1
1.3 研究问题 3
1.4 研究手段 3
1.5 研究意义 3
1.6 理论基础 4
2 中国国产艺术电影的生存困境分析 5
2.1 国产艺术电影的创作困境 5
2.2 国产艺术电影的市场困境 6
2.3 国产艺术电影的道德困境 10
3 中国国产艺术电影生存困境的原因分析 11
3.1 国产艺术电影的典型特征 11
3.2 创作的后继无力 11
3.3 互联网的发展带来挑战 12
3.4 电影产业化进程中的问题 13
3.5 电影批评的泛化 13
4 中国国产艺术电影的出路探究 当前中国国产艺术电影的生存困境及其出路研究:http://www.chuibin.com/xinwen/lunwen_205269.html