自媒体时代政务微信运行的现状问题与对策研究
毕业论文关键词 自媒体时代 政务微信 政务服务
Title Research on the current situation, problems and Countermeasures of government affairs WeChat in the media era
Abstract With the development of communication technology, mobile phones and other mobile communications, the popularity of modern social and political democratization process, in the era of self media, WeChat has become an indispensable part of people's lives. In the current Chinese society, the government uses WeChat platform to release government information to citizens, to achieve the government function of WeChat to deal with government. With the release of government information than the official opening of the press conference and other forms of information dissemination of higher efficiency, lower costs, is conducive to the implementation of the government's clean and honest administration. However, the operation of government micro channel is faced with a difficult situation, public acceptance and limited enthusiasm, sometimes boring news bulletins and everywhere is full of the text in the form of official makes people of government micro channel at arm's length. This paper analyzes the current situation and problems of government affairs WeChat in the media age, and puts forward the countermeasures and suggestions.
Keywords We Media Era Government WeChat Government service
目次
1绪论1
1.1研究目的与意义.1
1.3研究内容与方法.4
1.4研究的重点与创新.4
2政务微信的本质特征及其功能5
2.1政务微信的界定.5
2.2政务微信的本质.5
2.3政务微信的特征.6
2.4政务微信的功能.7
2.5政务微信的发展状况.8
3政务微信在运行中存在的问题10
3.1政务微信的定位不明确.10
3.2政务微信发布内容频度不规律.10
3.3政务微信过度形式化，华而不实.10
3.4政务微信的监管缺失.11
3.5政务微信对象反馈不充分.11
4优化政务微信运行的路径和对策12
4.1提升政务微信运营管理人员的素质.12
4.2加强政务微信的回应性与互动性.12
4.3更好的运用技术平台.13
4.4提高政府公共服务质量，改进发布方式.13
4.5借鉴其他类型微信公众号的成功经验.14
结论15
致谢16
参考文献17
1 绪论 随着自媒体时代的到来，政务微信逐渐进入我们的生活。在当下中国社会，政府利用微信平台向公民发布政务信息，实现微信处理政务的政府职能。但是任何事都有两面性，政务微信在给公众带来便利的同时，也会带来一些问题，所以研究政务微信也是有必要的。
1.1 研究目的与意义 自媒体时代是一个以个人传播为主，以现代化、科级电子化手段，面对不特定的大部分或者指定的某些人传递正式性的及非正式性信息的媒介时代。在当下中国社会，微信平台开发了公众号，政府开通对应公众号，成为政务微信，并向公民发布政务信息，实现微信处理政务的政府职能。然而，政务微信的运行也面临困境，公众的接受度和积极性有限，有时枯燥乏的新闻公告和处处充满官方式的文本形式使得老百姓对政务微信敬而远之。在这独特的时代背景下，研究自媒体时代政务微信运行的现状、问题与对策，具有理论和现实意义。从理论层面，研究政务微信运行是对电子政务理论的补充和完善；从现实层面，研究政务微信能够有力回应当下中国社会政务微信运行的困境。本文就自媒体时代政务微信的现状、问题进行分析，提出对策建议。