摘要:企业之间的竞争日益激烈,云南白药企业作为中成药销售商在经营过程中发现传统的管理方式已经不适用于市场经济,企业的管理方式亟待改变。于是在1999年底,企业决定首先利用信息化优势,引进ERP系统对企业的运营过程进行管理。此文我们就是要探究云南白药企业在实施ERP系统前后各项财务核心竞争能力的变化情况,研究ERP系统是如何影响各项指标的;除此之外我们还选了几家与云南白药在企业规模、资产、盈利等情况都十分类似的企业作为对照,探究2016年度企业的各项财务指标,发现云南白药企业目前发展过程中的优势与劣势,并且利用信息化的手段提出企业改进的方案。
关键词:云南白药企业;ERP系统;信息化背景;企业财务核心竞争能力
In the context of informationization, the analysis of the competitive ability of the enterprises' core financial competence is to take yunnan baiyao as an example
Abstract:The competition between enterprises is increasingly fierce.Yunnan baiyao enterprise sellers as proprietary Chinese medicine found in the operating process of traditional management way is not suitable for market economy, enterprise's management style needs to be changed.So at the end of 1999, the enterprise decision, first take advantage of informatization, introduce ERP system operation process of enterprise management.This article is to explore the change of the financial core competitiveness of yunnan baiyao company in implementing ERP system before and after, and through the analysis of the specific indicators in ERP system the impact of the change of the indicators;In addition we also chose several with yunnan baiyao enterprise scale, assets, earnings are similar enterprise by contrast, to explore the various financial indicators of 2016 enterprises, found yunnan baiyao enterprise the advantages and disadvantages in the process of development, and use information to put forward the improvement plan of the enterprise.
Key Words: yunnan baiyao ; The ERP system ; The background of informatization ;Corporate finance core competition ability
目录
摘 要 1
Abstract 2
一绪论 4
(一)研究背景和意义 4
(三)综合评价方法与选择 7
二云南白药公司概况 7
(一)云南白药公司发展历史 7
(二)云南白药公司信息化技术应用介绍 8
三信息化背景下云南白药企业竞争能力比较分析 9
(一)运营能力分析 10
(二)偿债能力分析 11
(三)盈利能力分析 13
(四)发展能力分析 15
(五)综合评价-杜邦分析法 16
四应用信息化手段进一步提高财务能力的对策 16
(一)同行相似企业的选择 16
(二)企业财务能力比较 17
(三)提高财务竞争能力的措施 20
(四)总结 21
参考文献 22
一绪论 信息化背景下企业核心财务竞争能力分析以云南白药为例:http://www.chuibin.com/kuaiji/lunwen_205264.html