摘要本文通过对传统专业市场和跨境电子商务发展现状的分析，表明传统专业市场发展跨境电子商务的必要性。同时，以义乌小商品市场为例,通过分析义乌小商品市场跨境电子商务的发展模式，总结归纳出传统专业市场与跨境电子商务的融合发展模式，即文中提到的自建跨境电子商务销售平台模式和利用第三方跨境电子商务平台开展电子商务模式两种。同时，就传统专业市场跨境电子商务化进程中所遇到的问题，即信用问题、知识产权问题、物流问题、退税结汇问题进行分析并提出一些对策。47637

Based on the analysis of the traditional professional market and cross-border e-commerce development, demonstrates the necessity of traditional professional market in the development. I’d like Take the Yiwu small commodity market for example, I’d like to analyze the current development status of the traditional professional market and the cross-border e-commerce, so as to sum up the transformation of the traditional professional market export upgrade mode, which is mentioned in the text. One is to build a cross-border e-commerce sales platform mode ,the other is to use the third cross-border e-commerce platform to develop e-commerce.

At the same time, I learn something about the problem of traditional professional market and cross-border e-commerce. As well, I give some advice on the credit problem, the issue of intellectual property rights, the logistics problems, the tax rebate settlement problems.  

毕业论文关键词：跨境电商； 融合发展； 传统专业市场；义乌小商品市场

Keyword: Cross-border E-commerce； Fusion development； The traditional professional market；Yiwu Small commodity market

目录

1.引言 5

1.1研究背景和意义 5

1.2研究内容 5

1.3研究方法 5

1.4本文创新点 6

2.文献综述 6

2.1电子商务环境下的交易成本理论 6

2.1.1电子商务的价值 6

2.1.2电子商务对交易成本的影响 6

2.2新技术采纳理论 7

2.3研究中存在的问题 7

3.传统专业市场的发展现状 7

3.1传统专业市场面临的挑战 7

3.2传统专业市场面临的机遇 8

4.跨境电子商务发展的现状 9

4.1全球电子商务现状 9

4.2我国电子商务现状 10

4.3我国跨境电子商务现状 10

5.传统专业市场与跨境电商融合发展的模式——以义乌小商品市场为例 13

5.1自建跨境电子商务销售平台模式——义乌购 14

5.1.1义乌购简介 14

5.1.2义乌购跨境电商发展现状 14

5.1.3义乌购开展跨境电商的完善措施 15

5.2利用第三方跨境电子商务平台开展跨境电商模式 15

5.2.1第三方跨境电商平台简介 15

5.2.2第三方跨境电商平台发展现状