大众点评网目标市场策略分析+SWOT分析
毕业论文关键词：目标市场策略 大众点评网 O2O行业
Analysis of the target market strategy of the public comment network
Abstract: With the development of the past two years "Internet plus" concept, O2O (Online To Offline) business model development rapidly, the emergence of the O2O business model provides a more convenient communication channel is the current businesses and consumers, the business model has been applied in some industries mature. This article will carry on the actual investigation and analysis to the life service kind of website public comment on the net to carry on the actual investigation and analysis as well as the combination second-hand material, carries on the introduction to the O2O industry, to the public comment network's goal market strategy to carry on the analysis. And demonstrated that the market strategy of the public comment network makes it stand out from the traditional O2O model, and has a great competitive advantage with the traditional industry competition. Also for public comment network marketing strategy recommendations, should have its own traffic advantages, combined with line industry, forming a o2o ecosystem, let the brand competition in place of price competition, is o2o mode of commercial enterprises to provide some reference.
Keywords: Target market strategy, Public comment network, Online to offline
目录
第一章 绪论 4
（一） 大众点评网的成立 4
(二) 大众点评网的现状 4
1． 市场规模 4
2． 目标市场及客户群体 6
(三) 大众点评网020的商业模式 8
第二章 大众点评网目标市场策略分析 9
（一） 大众点评网目标市场分析 9
1. 目标市场的细分 9
2． 目标市场的选择 10
（二） 大众点评网的目标市场占有率趋势分析研究 11
1． 模型的建立 11
2． 模型分析与应用 11
（三） 大众点评网目标客户分析研究 13
1． 模型的建立 13
2． 模型分析与应用 13
(四) 目标客户的消费情况和大众点评市场策略模型分析研究 16
1． 模型的建立 16
2． 模型分析与应用 17
第三章 大众点评网目标市场策略的优劣势及建议 20
（一） 优势 21
1． 与同行业相比的优势 21
2． 与其他行业相争的优势 22
（二） 劣势 22
1． 与同行业相比的劣势 23
2． 与其他行业相争的劣势 23
（三） 大众点评网的建议 24
第四章 结论 26
谢辞 27
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