农产品迁西板栗的微信营销应用研究
毕业论文关键词：农产品微信营销；有效营销；营销策略；迁西板栗
Study On The WeChat Marketing Of Agricultural Products ——With the WeChat marketing of the Chinese chestnut in Qianxi county as example
Abstract： WeChat as a new user communication platform, using the case to the success of product marketing at home and abroad have a lot of, including using WeChat agricultural products marketing promotion and the number of the cases. So further study of WeChat marketing of agricultural products, will be conducive to promoting the promotion and sales of agricultural products, promoting the brand construction, broaden the sales channels for agricultural products and sales network, finally realizes the farmers' income. This paper to tangshan qianxi map of Chinese chestnut marketing as a case, introduced WeChat marketing of agricultural products, and through the deep analysis and evaluation of this case, help agricultural products to make better use of the platform of the WeChat effective marketing, to a wider variety of WeChat marketing of agricultural products.
Keywords: WeChat marketing of agricultural products; Effective marketing; The marketing strategy；Chinese chestnuts of Qianxi
目 录
摘要 1
关键词 1
Abstract 1
Keywords 1
一、 引言 2
（一）微信营销的背景及研究目的 2
（二）研究意义 2
二、 文献综述 2
（一）微信营销的优势劣势分析 2
（二）微型营销的前景 3
三、迁西板栗微信营销的应用及分析 3
（一） 迁西板栗概况 3
1.迁西板栗的定义 3
2.迁西板栗的区域品牌效应 4
（二） 微商城中经营迁西板栗店铺的描述性统计 4
1.产品类型分类 4
2.迁西板栗的市场占有率 4
（三）具体微商城店铺迁西板栗的经营状况分析 5
（四）评估分析和发现问题 5
1.商家局限于微信中的营销 5
2.价格设定存在不合理现象 7
3.运费的标准较为随意 7
4.发货时间较为松散 8
5. 经营者缺乏公众平台意识 8
四、 农产品微信营销的对策建议 9
（一）农产品进行微信营销的策略 9
1.建立经营者的公众平台意识 9
2.树立经营商的品牌观念 9
3.把握商品的品质是核心 9
4.注重服务 9
5.情感营销 9
（二）在开展农产品微信营销中需要注意的问题 10
1.制定合理的运费 10
2.缩短发货时间 10
3.不要刻意追求收藏数量 10
五、 结语 10
致谢 10
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