崇明岛生态旅游发展现状及营销策略研究+SWOT分析
毕业论文关键词：生态旅游；崇明岛；旅游营销
Analysis of Chongming Island ecological tourism
marketing
Abstract: In recent years, ecological tourism has become the most popular topic. As people's quality of life become more and more high, for the need of life, the comfort of life also demand is higher and higher, say many ecological tourism has become the pursuit of yearning for life, ecological tourism is a positive way, its pattern is in order to protect the ecological environment and maintain the local people's normal life as a benchmark. This paper taking Chong Ming island as an example to tells the story of Chong Ming island of local ecological conditions and ecological tourism for the positive role of Chong Ming island, also the existence of the ecotourism nature to constantly promote the promotion and their tourism market has a variety of contact. Summed up the existing problems, and puts forward some suggestions for the deficiencies, not only helps to promote the vigorous development of ecological tourism market in Chongming Island, but also for the healthy development of the market of ecological tourism in China.
Keywords: Ecotourism ; Chongming island ; Tourism marketing
目 录
引言 1
一、生态旅游的概述 3
（一） 生态旅游的定义 3
（二）生态旅游的特征 3
（三） 生态旅游的起源 3
（四）生态旅游的发展趋势 4
1、山水观光和休闲娱乐转向山水深度体验 4
2、旅游景点当地居民与生态旅游的关联更为密切 4
3、农业观光旅游 4
（五) 国内外生态旅游研究现状 4
二、崇明岛生态旅游外部环境分析 7
（一）外部宏观环境分析 7
（二) 外部微观环境分析 8
1、旅游业的特点 8
2、生态旅游与传统旅游的区别 8
3、国内外生态旅游的市场特点 9
4、生态旅游市场目标人群分析 9
三、崇明岛生态旅游市场内部环境分析 12
（一）生态旅游业对崇明岛经济发展所起到的作用 12
（二）在崇明岛内发展生态旅游市场的意义 12
1、推进生态旅游景区可持续发展，保护崇明岛生物物种。 12
2、有利于提高当地经济水平 13
3、可以促进人与自然和谐相处 13
4、发展生态旅游可以满足现代游客的需要 13
（三）崇明岛生态旅游资源特点 13
1、生态多样的候鸟天堂 13
2、身心愉悦的天然氧吧 13
3、多样的旅游景点 14
（四）与旅游业相配套的基础设置建设 14
1、交通设施 14
2、商业设施 15