摘要:周口市是羲皇故都,道家文化的发祥地,源远流长的历史和博大精深的文化使周口市拥有丰富多彩的非物质文化遗产。由于现代化浪潮的冲击和本身整体知名度不高等因素影响,该市的非物质文化遗产面临着严重的保护和开发困境,主要表现如下:经济开发程度低;宣传力度不足;保护意识及经验缺乏;对传承人重视和保护不够。本文通过参照传播学、管理学、文化学等学科知识,从文化产业管理的角度对周口市非物质文化遗产的现状和问题进行分析,并结合所学知识提出包括充分开发非遗经济潜力、加强各方面宣传保护、借鉴国内外先进经验及有效保护非遗传承者四方面的保护和开发建议。19311
关键词:周口;非物质文化遗产;保护;开发
The Study on the Production and Exploitation of Intangible Cultural Heritage of Zhoukou City
Abstract: Zhoukou city is the Xi emperor onetime capital, the birthplace of Taoism culture. A long history and broad and profound culture that Zhoukou city has rich and colorful intangible cultural heritage. Because of the influence of modernization and overall visibility is not high influence factors, the city's intangible cultural heritage protection and development face serious difficulties, mainly as follows: the economic development level is low; lack of publicity; protection awareness and lack of experience; the inheritance people attention and protection is not enough. In this paper, by referring to the communication science, management science knowledge, culture, current situation and problems of the culture industry from the management point of view of the intangible cultural heritage in Zhoukou were analyzed, combined with knowledge of the proposed development of intangible cultural heritage, including full economic potential to strengthen all aspects of propaganda and protection, protection and development suggestions from four aspects of domestic and foreign advanced experience and effective protection of intangible cultural heritage inheritance.
Key words: Zhoukou city; Intangible cultural heritage; Production; Exploitation
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