摘要:近年来，智能制造作为工业化与信息化高度结合的产物已成为世界制造业发展的客观趋势，发展前景十分广阔。同时，智能制造对消费需求的影响也已融进我们日常生活的衣食住行，消费需求发生颠覆性变化，呈现出多样化、个性化需求愈发突出、绿色消费潮流化、消费升级需求越来越迫切等全新的阶段性特征。本文以智能制造大背景为研究范围，以智能制造带来的技术跃迁对消费需求的影响为研究对象，利用理论联系实际、文献研究、比较分析、案例分析等方法探索影响消费需求变化的关键因素和变化趋势，以期把握消费需求变化的规律，从而有针对性的对智能制造背景下企业如何应对消费需求变化提出对策和建议，具有一定的实践意义。

关键词：智能制造；消费需求；变化趋势；对策建议

Consumer Demand Analysis and Case under Intelligent Manufacturing Background

Abstract:In recent years, as a product of high degree of industrialization and informationization, intelligent manufacturing has become an objective trend in the development of the world's manufacturing industry, and its development prospects are very broad. At the same time, the impact of smart manufacturing on consumer demand has also been integrated into the daily lives of our daily necessities. Substantial changes have taken place in consumer demand, showing persified and inpidualized demands becoming more prominent, and the trend of green consumption has become more urgent. And other new features. This article takes the smart manufacturing background as the research scope, and uses the technological transition brought by intelligent manufacturing to influence the consumer demand as the research object. The key factors affecting the change of consumer demand are explored through the use of theory-linked reality, literature research, comparative analysis, and case analysis. In order to grasp the law of changes in consumer demand, and thus provide targeted measures and suggestions on how companies respond to changes in consumer demand in the context of smart manufacturing, it has certain practical significance.

Keywords：Intelligent Manufacturing；Consumer Demand；Change Trend；Countermeasures and Suggestions

目录

0 引言 1

1 文献研究综述 2

1.1 智能制造的研究动态及趋势 2

1.2 消费需求变化趋势 2

2 智能制造发展及趋势 3

2.1 应用领域广泛 5

2.2 私人订制 5

2.2 绿色“智造” 6

3 消费需求影响因素 7

3.1 社会经济水平与科学技术水平的提高 7

3.2 社会生活环境与文化价值观的变化 8

3.3 个人需要与动机的变化 9

4 消费需求变化趋势 9

4.1 广泛化与多样化 9

4.2 个性化与感性化 10

4.3 健康化与绿色化 10

5 案例分析——OLED智能显示技术发展下的消费需求 12

5.1行业概况 12

5.2 OLED的消费变化 16

5.2.1 OLED显示终端应用满足消费者广泛化消费需求 智能制造背景下的消费需求分析及案例:http://www.chuibin.com/jingji/lunwen_206032.html