企业并购的动机分析以清华紫光并购展讯为例
摘要：伴随着全球化经济的发展以及政策的推动，我国企业在海外并购的道路上也渐行渐远。海外并购蓬勃发展，大量的问题也随之涌现。很多并购失败的原因在于企业在海外并购的过程中过分把精力置于如何获取更多的收益，所以进行正确的动机分析往往被领导人忽略。正确的并购动机分析是海外并购成功的关键因素之一，与此同时掌握企业并购动机分析的影响因素也是至关重要的。通过了解企业并购的概念以及企业并购动机的类型，借助对清华紫光并购展讯的案例分析，比较历年来的并购情况，把握案例中财务指标变化以及企业并购动机分析的影响因素，并且通过企业并购同行业对比分析，分析此次并购成功的原因以及缺陷的原因，以及此次并购给别的企业未来并购提供的思路和经验。52711
毕业论文关键字： 企业并购；海外并购；并购动机
Analyzes the motivation for merger and acquisition of enterprises——take the case of Unis annex and purchase Spreadtrum
Abstract：Along with the development of economic globalization and the policy, China's enterprises in overseas merger and acquisition also drift away in the roads. With overseas merger and acquisition boom, a lot of problems emerge. Many reasons for the failure of merger and acquisition is the enterprises concentrates too much on how to get more income in the process of overseas merger and acquisition, the right motivation analysis was often neglected by leaders. At the same time grasp the influence factors of merger and acquisition motivation analysis is also vital. By understanding the concept of merger and acquisition with the kind of merger and acquisition motivation, by the case of analysis of Unis annex and purchase Spreadtrum, compare the situation of mergers and acquisitions in the years, master the case of financial index changes and analyze the influence factors of merger and acquisition motivation, and through mergers and acquisitions in the same industry comparative analysis, analyze the reasons for the success of the acquisition and the cause of the defects, and the event for other enterprises' mergers and acquisitions provides the ideas and experiences in the future.
Key words： merger and acquisition； overseas merger and acquisition； motivation of merger and acquisition
目 录
绪论 1
一、企业并购基本概念 2
（一）企业并购的概念 2
（二）企业并购的分类 2
（三）我国企业并购的变迁历史 2
（一）企业并购的研究现状 4
（二）企业并购的发展趋势 4
（三）企业并购存在的问题 5
三、企业并购动机以及影响因素分析 6
（一）企业并购动机分类 6
1．企业并购前合理选择战略布局 6
2．企业并购时尽量发挥协同效应 6
3．企业并购时努力形成规模效益 6
4．企业并购后极力提升管理效率 6
（二）企业并购动机的影响因素分析 6
1．企业并购能够合理避税