中小企业应用O2O立体营销模式的研究
毕业论文关键词 中小企业 O2O模式 具体案例分析 发展策略
Title Research SME O2O dimensional marketing mode
Abstract With the optimization of the structure of economic policy, small and medium enterprises have sprung up everywhere, not only to promote the rapid development of the national economy has become an important force, but also to improve the economic structure and the relationship between urban and rural areas, promote market economy and internationalization, expanding employment and maintain social stability and other aspects play an irreplaceable important role. However, the development of e-commerce situation of China's SMEs do not understand the lack of awareness of new electronic marketing model. This will be a few outstanding small and medium enterprises, for example, an inductive analysis O2O dimensional marketing mode is now used by their explosive growth of the Internet, in order to solve our SMB marketing in the process of common mistakes and give the correct marketing by SMEs steps and measures for the first goal. In order to complete the entire expansion argument, I'll start with the definition and characteristics of SMEs, as well as O2O marketing, development and related theories. Next, use the case of several excellent companies to guide the O2O dimensional marketing of several models. Then analyze the advantages O2O dimensional marketing model. Then summarized the strategy at this stage, China's SMEs should be adopted. Finally, the case study approach to how companies plan for network marketing steps and application of specific methods were reviewed and analyzes were carried out with case narrative.
Keywords SME O2O Analysis of specific cases Development Strategy
目次
1引言.1
1.1研究背景1
1.2研究意义与研究方法1
2中小企业概述.3
2.1中小企业的界定3
2.2中小企业的特点3
2.2.1机动灵活，适应性强3
2.2.2产品低端，竞争激烈3
2.2.3抵御风险的能力差4
2.3中小企业的重要性4
2.4我国中小企业发展面临的困难4
2.5我国中小企业在营销方面的困难5
3O2O立体营销模式理论基础6
3.1O2O立体营销模式的概念.6
3.2O2O立体营销模式的特点.6
3.2.1线上线下结合的本地业务6
3.2.2有效的数据监测6
3.2.3运营规模大，效益高7
3.3O2O模式与传统电子商务模式的区别.8
4O2O立体营销模式的的分类9
4.1OnlinetoOffline.9
4.2OfflinetoOnline10
4.3OnlinetoOfflinetoOnline11
4.4OfflinetoOnlinetoOffline.11
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