摘要：归根到底，假日活动和旅游活动是一种通过经济手段来利用文化价值的行为表达形式。未来一段时间，必然会促进当地经济和文化的发展。尽管中国整体旅游事业发展顺利，但仍面临巨大挑战。因此，我们必须不断探索和创新，努力探索更有效的度假旅游运营模式，促进当地经济文化的发展。中国少数民族的多样性决定了文化资源的多样性。关于不同地区事件和事件的案例研究，特别是对具体案例的讨论，并没有普遍适应的价值。因此，可以总结旅游目的地假日事件发展的一般理论和发展规律。区域旅游目的地节庆活动的研究成果可以更好地指导中国节庆产业的发展实践。为节事活动的发展做出贡献。

关键词：节事；活动；全域旅游；旅游目的地；乡村

Research on rural festival activities under the background of global tourism

Abstract: In the final analysis, holiday events and tourism activities are a form of behavioral expression that exploits cultural values through economic means. In the coming period of time, it will inevitably promote the development of the local economy and culture. Although the overall tourism industry in China has developed smoothly, it still faces enormous challenges. Therefore, we must continue to explore and innovate, and strive to explore more effective holiday tourism operation mode, and promote the development of local economic and cultural. The persity of ethnic groups in China determines the persity of cultural resources. Therefore, regional cultural differences also have their own distinct characteristics. The case studies of different regional events and events, especially the discussion of specific cases, do not have the value of universal adaptation. This requires comparison with the development status of other regional event activities, so as to summarize the tourism event activities. The general theory of development and the law of development can better guide the development and practice of China's festival industry and make contributions to the development of festival events.

Keywords:  Festival&events; activities; global tourism; tourism destinations; rural areas.

目录

摘要 ii

Abstract ii

目录 iii

一. 绪论 1

(一)课题研究背景和意义 1

1.课题研究背景 1

2.课题研究意义 1

(二)课题研究现状和发展趋势 1

1.课题研究现状 1

2.课题发展趋势 2

(三)课题发展存在的问题 3

1.节事活动主题同质化，过分人为造节偏离目的地实际导致节事依恋度低 3

2.节事时空分不合理，过度节事对本地居民造成审美疲劳 3

3.节事活动文化内涵未被充分挖掘 4

4.市场秩序混乱，游客体验较差 4

二. 绩溪各类节事活动及游客和居民对节事活动感知度的调研 5

(一)绩溪各类节事活动及游客和居民对节事活动感知度的调研背景 5

(二)绩溪各类节事活动及游客和居民对节事活动感知度调研的基本信息 5

1.调研目的 在全域旅游背景下乡村节事活动研究:http://www.chuibin.com/guanli/lunwen_205075.html