CULTURE, SOCIETAL VALUES AND
THE ACCOUNTING SUBCULTURE
Hofstede's research was aimed at detecting the structural elements of culture
and particularly those which most strongly affect known behaviour in work situations
in organizations and institutions. In what is probably one of the most extensive cross-cultural surveys ever conducted, psychologists collected data about 'values' from the employees of a multinational corporation located in more than fifty countries.
Subsequent statistical analysis and reasoning revealed four underlying societal value
dimensions along which countries could be positioned. These dimensions, with
substantial support from prior work in the field, were labelled Individualism, Power
Distance, Uncertainty Avoidance, and Masculinity. Such dimensions, which are
examined further below, were perceived to represent elements of a common structure
in cultural systems. Figure 1 shows the culture areas identified and within each group any identifiable sub-groups.
FIGURE  
CULTURE AREAS (HOFSTEDE)
                                                                       
More developed              Less developed More developed
Latin                       Latin                         Asian
Belgium                    Colombia                      Japan
France                     
                            Mexico
Argentina                  Venezuela
Brazil                             
Spain                      Costa Rica
            Chile
Itaiy                       Guatemala
Panama                        African
Peru East Africa
Portugal West Africa
 Salvador
Uruguay
                                                                         
Less Developed            Near Eastern
Asian                  
Indonesia                 Arab countries  
Pakistan                  Greece 
Taiwan                   Iran 
Thailand                  Turkey Asian-Colonial
                         Yugoslavia Hong Kong
India Singapore
Malaysia
Philippines
Germanic                 Anglo Nordic
Austria                   Australia Denmark
Israel                    Canada Finland
                        Ireland Netherlands
Germany                 New Zealand Norway
Switzerland               U.K. Sweden
U.S.A.                                
 South Africa
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