商务英语论文范文
Whether wandering the streets, or read the newspapers, whether it is behind the screen before, or surfing the Internet, a variety of star ads one after another,overwhelming, the advertising sector has become the second stage a variety of star performances. Then,the star with the success of advertising means that the quality of ads? Perhaps the stars in their physical health and good-looking, dignified elegance will attract the attention of consumers, but often will have a opposite effect, that is ,consumers only focus star, instead of advertisers expected the eyes in the product. There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich. From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities' advertising. Put an end to false advertising, from the roots, a sound legal system. State laws should be promulgated as soon as possible.But a problem, in addition to businesses, celebrities must bear legal responsibility.Secondly, stars should be required to tell the truth to the public. Celebrity is a special social group, its social influence is one area through a special contribution to make to society obtained, the public trust in their words and deeds, it is because they have made contributions to the community served. If the celebrity as the capital at the expense of the public interest for personal gain is obviously a contempt and violation of public trust, not only the right to withdraw the public's trust in him and let him discredited and are entitled to recover his confidence in the public interest by the public damage. At this point, the law should be the strong backing of the publicOnly by doing so can stars be trusted by their fans and can consumers benefit.Finally, for the purposes of the advertisers,only a real understanding of the consumers of these mental activities and the process of mental activity in order to make ad perception and ideas, intellectual and emotional demands produce the desired results. Notwithsdanting the difficulties and frustrations discussed above, we can still lead to the conclusion that we should be more logos when choosing products.we shouldn't buy pruducts sightless just becouse it's the product who represented.At the same time ,there should be more close supervision to the quality from the goverment,and the stars should recommend it to the consumers after they use it,not to represent false ones.