如何成为一名优秀的客户
99%的营销方式都在试图解决一个问题，即向客户推销自身及其产品。但是，很少有公司能够意识到，如何向生产者推销自己。作为一名客户，你是否曾思考过如何赢得与其他客户的竞争，从而获得生产商更多的注意力并以你的需求为导向？

　　　　我们都知道，并非所有的客户都被公平对待。通过而言，大客户能够得到比小客户更多的优待，老客户能够得到比新客户更多的优待。我想，我们中的大多数人都能够认识并且接受这一点。

　　　　但是，作为一名客户，你如何能够得到生产商更多的关注呢？以下的五点，能够使你在生产商的眼中变得更为重要。

　　　　第一，持续提出要求。要确保生产商了解，你拥有除他以外的更多选择，而且你所接受到的报价也远不止一个。向生产商索取更多的信息，而一家好的生产商往往会满足这些要求。另外，要勇于进行谈判及压价，但是不要做得太过分。

　　　　第二，尊重对方。如果你想要看到生产商提供优质的服务，你必须尊重他。相信他的专业能力，不要表现得十分傲慢。做到准时出席与他的会面，听取他的意见。那些生产商需要遵循的黄金原则，同样也适用于客户。

　　　　第三，遵守承诺。你需要做到言行一致。如果一位销售人员按照约定来到你的办公室，那么不应让他在门外等待。按时支付应付帐款。提高办事的效率。不要在原有协议的基础上再要求额外的无偿服务。

　　　　第四，肯定对方的工作。对于一项杰出的工作，要给予适当的奖励。如果一个合约的价格确实造成了生产商的成本过高，那么你应当适当提高支付的金额或者承诺将保持长期合作。一旦你做出了这些尝试，那么当下次再进行合作时，你将得到更加准时的交货或者更加专一化的服务。

　　　　第五，积极参与。在与生产商进行交流时，尽量表现你的积极性。而这一点，很可能为你带来额外的惊喜。公平对待你的生产商，将他当成你的问题解决者而不仅仅是订单接受者。需要理解的是，你的生产商很可能将对你的成功起到十分重要的作用。

　　　　明显的，当出现供不应求的情况时，作为客户的你需要做出适当的调整，你可以提高自己的报价，或者同意等待较往常更久的时间。在这个时候，将由生产商确定谁有权先获得产品或者服务，而他们眼中的优秀客户无疑将在此过程中占据优势。

　　How to Be a Customer

　　99% of marketing focuses on how to sell to customers. Very little attention is paid to why and how customers should sell themselves to marketers. As a customer, do you ever think about how you can get a leg up on your competition--the other customers competing for the attention and goodwill of the seller?

　　We all know that not all customers are treated equal. Big customers get better treatment than small ones. Frequent customers get better treatment than occasional customers. Most of us recognize - and accept - such discrimination.

　　But how can you punch above your weight as a customer to get better treatment than your importance to the seller deserves? How-to books targeting customers often focus on how to game the system, how to return the cocktail dress on Monday after you've worn it once on Saturday, how to exploit manufacturer warranties and satisfaction guarantees (often, ironically, at the expense of other consumers), how to pay late or not at all.

　　Here are five behaviors that, in the eyes of vendors, make for a good customer:

　　Be Demanding. Make sure the vendor knows you have other options, that you're going to seek out more than one bid. Ask for references, a good supplier will be glad to provide them. Don't be afraid to negotiate and pin the vendor down, but don't overdo it. 论文范文http://www.chuibin.com/

　　Be Respectful. If you want your vendor to do a good job, respect him (or her). Treat him as a professional. Don't be haughty. Be on time. Ask his opinion. The golden rule applies to customer behavior as well as vendor behavior.

　　Be Reliable. Do what you say you'll do. Don't keep the salesperson waiting if she's come to your office for an appointment. Pay on time. Don't try to nickel and dime the seller. Don't ask for free value added services that weren't part of the original deal.

　　Be Surprising. Reward a job well done. Leave a tip. Pay a little over the contract price if the seller's costs clearly exceed expectations or promise to refer the supplier to a friend. You may want to do business with the same supplier again (Why waste time on selecting another vendor from scratch?). You're going to enjoy more timely and more customized service next time if you leave a good impression.

　　Be Engaging. Differentiate yourself as a customer by engaging the seller in some friendly conversation. You may get an extra shot of whipped cream in your café mocha if you're nice to the barista. Treat the seller as an equal, as a problem solver rather than a mere order taker. The seller may be able to confirm or broaden your perspective. In some cases, you may even have expertise that can help the seller do a better job for you.

　　Obviously, when demand exceeds supply, customers know they're going to have to get in line, perhaps pay more than list price or wait longer than usual for service. The marketer has to choose which customers get priority - and good customers are going to be higher up the pecking order. What's your experience? Are there additional behaviors you think make you a more valuable customer in the eyes of vendors?